Logo and brand identity design

what do you actually get when you have a logo designed?

Spoiler: if done right, it’s a bit more than just one pretty file with your company name in it.

A good logo consists of a complete logo system. Think of a primary logo, various versions for horizontal and vertical use, a standalone icon, and versions for light and dark backgrounds. Naturally, you receive everything in the formats you need for both online and offline use.

But a logo never stands entirely on its own. Only when color, typography, photography, illustration, and graphic elements come together does a brand truly start to develop its own face.

That’s why at Studio Flabbergasted, we prefer to look at the bigger picture: logo and brand identity as a single entity. Not a collection of loose parts, but a visual identity that feels right, is recognizable, and sticks in people's minds.

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why have your logo and brand identity professionally designed?

A logo from a template can look perfectly fine. Until you discover that three other companies have roughly the same logo.

A strong brand requires something that is uniquely yours.

That’s why we don’t start by asking: what should we draw? We first dive into your business, target audience, market, and competitors. From there, we make choices in shape, color, and typography that aren't just beautiful, but also tell a story.

And just as importantly: it has to work everywhere. From that tiny favicon in your browser to a giant logo on a building facade.

• Unique personality: no cookie-cutter template, but an identity that belongs to your brand.
• Strong everywhere: from Instagram profile picture to billboard. Small, large, light, dark: it always works.
• Everything clicks: logo, colors, typography, and visual language all speak the same language.
• No guesswork: design choices stem from your brand, target audience, and positioning.
• Built to grow with you: no trendy logo that you’ll be tired of in two years.

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what does Studio Flabbergasted deliver?

logo design

You get a complete logo system with a primary logo and the variations you actually need in practice. Horizontal, vertical, icon, light, dark — the whole works.

We deliver everything neatly in formats including SVG, PNG, and EPS, complete with usage guidelines. So that no one accidentally stretches your logo into a pancake next week.

complete visual identity

This is where your brand truly gains character.

We build a color palette, select typography for digital and print, and develop a fitting visual language and graphic elements. Everything is designed to be combined endlessly without your brand taking on a different personality every time.

brand book

All the rules of the game, clearly in one place.

From logo and color usage to typography, photography, graphic elements, and potentially tone of voice. Useful for your own team, but just as useful when an external party starts working with your brand.

No more “I think it was this shade of green?” moments.

applications

A visual identity only becomes fun once you start using it.

That’s why we can immediately translate the identity into the assets that are important for your brand. Think of social templates, presentations, business cards, email signatures, stationery, signage, or other branded goodies.

This way, you can immediately see how the brand comes to life beyond the brand book.

how much does it cost to have a logo and visual identity designed?

That depends a bit on how much fireworks you need.

Do you already have a strong brand strategy and are we looking for the perfect face to match it? Or are we starting a bit further back? Do you only want the core identity, or a complete brand book and a stack of applications to go with it?

At Studio Flabbergasted, we therefore work with custom quotes. We agree in advance on exactly what we’re creating, what’s included, and what the investment will be.

No surprises afterward. Except, hopefully, how great your new brand has turned out.

what does the process look like?

Step 1: Introduction & briefing
First, we want to know who you are. What makes your company special? Where do you want to go? Who do you want to reach? And above all: what should the brand radiate?

Step 2: Research & concept development
We dive into the market, the competition, and the visual opportunities. From there, we develop various creative directions and bring the atmosphere to life with concepts.

Step 3: Logo design
Time for the real work. We translate the chosen direction into a strong logo and corresponding logo system. You’ll be involved, providing feedback, and together we’ll refine it until it’s just right.

Step 4: Developing the visual identity
Now we build further. Colors, typography, imagery, graphic elements, and applications come together into one recognizable visual world.

Step 5: Delivery
Files neatly organized. Brand book included. Everything ready to be put to work.

In other words: time to unleash that new brand onto the world.

ready to give your brand a personality of its own?

A strong brand doesn't feel like a nice logo was just slapped on top. Everything clicks. From the very first business card to the website someone visits three years later.

Ready for a logo and brand identity that truly feels like you?

Come meet the team at Studio Flabbergasted. Together, we’ll create something that stands out, makes sense, and—most importantly—is impossible to forget.