
Education can afford to be a little different. mycollege operates according to the Kunskapsskolan educational concept, which centers on personalized learning, individual pacing, and independence. The move to a new building provided the perfect moment to align everything: from branding and website to photography and the look and feel of the new environment! This way, everything forms a single fresh, recognizable style that matches how mycollege learns, works, and grows!
Brand creation
We developed a complete visual identity for mycollege, based on a flexible design system. A recognizable visual language, typography, color palette, and graphic elements come together to create a style that is unmistakably mycollege, while leaving enough room to evolve.
Within that system, we also created space for the school's various departments. For instance, danslab received its own visual translation, with a distinct character that remains clearly part of mycollege. One strong identity, with enough flexibility to tell different stories.
On-location photography
For the image bank, we went into the school ourselves. We photographed students, classes, practical workspaces, and moments that show what it’s really like at mycollege. No stiff poses, just energy, interaction, and personality! Images that not only look great alongside the new brand identity but, more importantly, tell the story behind it.
An identity only truly works if it holds up everywhere! That’s why we translated the style into everything mycollege needs to be visible and recognizable. From business cards, stationery, and email signatures to flyers, posters, and signage you encounter along the road.
Everything stems from the same design system, yet is always tailored to the medium! This ensures every touchpoint feels like mycollege, whether you see it in your inbox, hold it in your hand, or pass it on the go.










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