Strategic Session
A strong website doesn't start with pixels, but with a clear plan. At Studio Flabbergasted, we believe that a website should not only be visually appealing, but also strategically correct. That's why we always start with a strategic session.
In this strategic session, we'll dive into the core of your business together: who you are, what you do, who you do it for and where you want to go. We clearly map out your target group, offer, brand personality and goals. This forms the creative and thoughtful basis for a website that is not only beautiful, but also delivers results.
A strategic session is the step to determine direction before we design, and ensures that your website will soon feel like everything is right.
What is a Strategic Session?
Before we start designing, we'll dive into the core of your brand together. During a strategic session, we take the time to really understand your company, goals and target group. No superficial intake, but an interactive and in-depth strategic session full of insights.
We answer crucial questions: Who are you? What do you do? What makes your brand unique? And what does your website need to look like to attract just the right people? We'll explore your offerings, brand personality, and visual preferences. In addition, we collect powerful building blocks such as customer reviews, successful projects and distinctive features.
The result? A clear direction, a strong structure and a solid foundation for a website that builds trust, makes an impact and attracts the right customers.
Why a strategic session is important for your website
Design and technology are important, but without a strong strategic basis, your website remains flat and lacks persuasion. At Studio Flabbergasted, we ensure that your website is not only beautiful, but also smartly designed.
With a strategic session, we lay the foundation for a website that:
- seamlessly matches your target group and their needs
- conveys your unique value clearly and confidently
- is structured logically and user-friendly
- builds trust through professionalism and evidence
- is consistent with your brand identity, in form and tone
When content, appearance and strategy reinforce each other, a website is created that not only impresses, but also does what it needs to do. For you and your customers.
Why a strategic session at Studio Flabbergasted
At Studio Flabbergasted, we believe that a strong website starts with a strong foundation. That's why we combine strategy, creativity and a fresh perspective to get your story sharp. Even before we even design a single pixel.
We go beyond a standard questionnaire. In a strategic session, we dive deep into your brand, ambitions and distinctiveness. This is how we map out the direction your website needs to be clear, convincing and targeted.
What to expect:
- Depth with direction: We analyse your brand, target group and goals, and translate those insights into a clear course for your website.
- From insight to structure: Think about the structure of your pages, tone of voice, visual preferences and your unique value proposition.
- Directly applicable input: You'll walk out of the session with practical tools that you can use right away — whether you're continuing the web journey with us or taking it up yourself.
What to expect from our strategic session?
A strong website starts with a clear foundation. During our strategic session, we bring your brand and vision to life. Together, we'll build the foundation on which your new website can grow. Logical, thoughtful and fully tailored to your story.
The session consists of five clear parts:
Analysis & target group insight
Who is your ideal customer? What are they looking for, and what convinces them? We dive into their motives and expectations, so that your website will soon perfectly match their experience.
Offer & brand personality
We clearly map out your services or products and determine how best to present them. In addition, we look at your tone of voice and the look that matches your brand identity.
Structure & content direction
Which pages are required? What do we tell where? We outline a logical structure and give direction to the content so that your message comes across clearly and convincingly.
Visual preferences & style direction
We'll discuss styles, atmosphere, and examples that suit your brand. This creates a clear visual compass that seamlessly connects the design to who you are.
Evidence & conviction
Tough stories make an impact. We collect reviews, cases, certificates, and other elements that make your brand credible and build trust.
Short, powerful and focused. This session is the start of a website that works and touches. A site that clearly presents your brand at a glance.
Ready to lay the foundation for a strong website?
Do you want a website that is not only beautiful, but also strategically correct, convincing and delivers results? During our strategic session, we lay the foundation together: clarity, direction and structure. Schedule a (virtual) cup of coffee with us and we'll show you how your website will become irresistible.

Webflow Premium Partner
expertises
boutique agency
We have one mission: putting your company on the map online. The goal? Reach and convince your ideal customer. How do we do that: by creating rock-solid websites that score.
For us, it's all about the WOW effect. We want you to really be 'Flabbergasted' when you see our creations! Real customization: no standard solutions, but always unique and original creations.


We can't wait to make something beautiful for you. We'd love to hear about your challenge.
Send us a message, call or email and we'll get in touch with you soon.
free quote
Thanks for your message!
We will contact you as soon as possible.













