Weglot vs. Localization: What's the difference, and why do you need to translate your website?

Weglot vs. Localization: What's the difference, and why do you need to translate your website? 🌍

You have a beautiful website, your brand is accurate from A to Z, and you are ready to grow. But... do you speak to all your customers? Literally?

Time to talk about multilingualism. Because if you only communicate in Dutch, you're missing out on opportunities. Think of tourists who want to reserve a table at your restaurant, expats looking for a coach, or international companies that need your services. The solution? Translate your website. But then comes the next question: do you choose a tool like Weglot or full localization?

What is Weglot? 🛠️

Weglot is a translation plugin that quickly makes your website multilingual. Within a few clicks, your site will be available in English, French or German, for example. Ideal for entrepreneurs who want to switch quickly. The tool translates automatically, and you can fine-tune manually afterwards where necessary. Bonus: It works well with most platforms (Webflow too, which we're in favor of 😛).

Benefits of Weglot:

• Set up super fast
• SEO friendly
• Supports automatic and manual translations
• No technical knowledge required

But remember: Weglot is a tool, not a strategy.

What is Localization? 🌐

Localization goes beyond simply translating. It means adapting your content to the language, culture, and expectations of your target audience. Think about:

• Local currency and date format
• Custom images (a beach photo for Spain, a cozy fall look for Germany)
• Tone of voice that matches the culture
• Local SEO and Search Behavior

Localization is therefore a more in-depth approach, which really connects you to the world of your international visitors.

Why do you need to translate your website? 🚀

• You increase your reach, more visitors = more opportunities
• You strengthen trust, people buy faster in their own language
• You boost your SEO, multilingual websites rank higher in international search results
• You stand out, show that you think along with your customer

Ready to launch your website into the world? 💬

Whether you're going for the speed of Weglot or the depth of full localization, it all starts with choosing the right one for your brand, your target group, and your ambitions. At Studio Flabbergasted, we'd love to help you find the right tool for your brand, so you can tell your story around the world, in a way that touches you.

‍